Social Media Assignment Example | Topics and Well Written Essays - 750 words - 1

Social Media - Assignment Example A legally astute marketer greatly reduces the transaction costs by forming strong relationships with the company’s customers and by taking timely judgments. However, operating in the cyberspace has its own risks and thus, legalities apply. The most common risk is that relating to intellectual property that may be misused against the terms of the licenses. In such cases, knowledge about legal tools helps in the protection of intellectual properties and other copyright data. A major risk of operating in the cyberspace is the generation of negative electronic word of mouth (eWOM). While social media outlets are great places to promote businesses and products for a low investment, they may sometimes even produce unintended outcomes. The presence of social media on the internet allows messages to travel fast in almost buzz-like fashion (Cheung and Thadani, 2010). In such a case, negative product reviews from discontent customers may hurt the brand image and may also discourage potential customers from buying. The situation calls for a dispute resolution strategy where customer dissonance is resolved and feedback is taken as to the improvement of a company’s product or services. Many businesses often dedicate exclusive feedback email addresses or hotlines in order to resolve the customer strives. Perhaps it is more sensible to deal with such complaints outside social media channels so as to prevent the spread of negative eWOM that may prove damaging to the customer-business relationship. Social media has changed how transactions occur over the internet and how audiences are engaged. Many of such consumer transactions now occur over state lines where the federal government is involved. Since most of social data, such as that on Twitter, is real time data the federal government can analyze such data in order to respond to them. The federal government Federal Social Media Community of Practice (2013) has introduced

HRA340 MODULE 5; Training Project, Part 3 Essay Example | Topics and Well Written Essays - 750 words

HRA340 MODULE 5; Training Project, Part 3 - Essay Example The firm can also use social media to offer training since it will save the firm from travelling expenses if all the employees were to travel at the physical premises so as to receive training. (Bacon, 1999). Sales representatives who may be interested in using motorcycles may use interactive multimedia training so as to learn how to ride motorcycles followed by a proficiency test to see how the employee knows how to ride the motorcycle Technology-based learning enables the trainer to get more of the learner’s involvement compared to any other environment. Besides, the trainees have the advantage of learning at their own pace such as through interactive video, PC and phone-based programs, along with interactive multimedia. These technologies are cost effective to the firm to the firm in the long-run, but costly in the short-run since it quite expensive to install internet infrastructure and purchasing computers. Simulators are described by Noe (2013) as an imitation of real work experiences. The simulators may be used to train the new recruits on how to talk with new customers and convince them to buy in a simulated environment. In addition, the motorcycle-sales representatives could utilise simulators to practise responding to dangerous riding circumstances. However, simulators are very costly for a firm like Binz. Purchasing simulators may cost about $5000. Shifting right into work is regarded as one of the most effective ways of training. The trainees will read manuals to get gain knowledge on various tasks in the sales department. The trainer could also use the internet so that the trainees could post their questions regarding the specific duties that will be answered by the trainer. On-the-job training offers employee the motivation to commence a job. Studies have shown that individuals learn more effectively when they learn hands-on. In this case, the new sales representatives could work with the older employees who would teach them how to carry